Effective February 22, 2021

Welcome to The Myx, LLC (“MYX”). MYX wants to understand the interests of students and parents visiting our website and, at the same time, protect their privacy. MYX publishes this Privacy Policy to let you know how we will continue to collect, use, and protect personal information about you. It also describes your rights in relation to this information.

This Policy covers information that you give us when you apply to join a MYX House or participate in online MYX programming, register for a MYX webinar or virtual Q&A session, register for or attend any of our live events around the world, visit or register on any of our MYX branded websites or apps, sign up for any of our online newsletters, or publish information on MYX pages or social media platforms.


Personal information is information, or a combination of pieces of information, that could reasonably allow you to be identified. We will collect personal information about you from a variety of sources, including information we collect from you directly, information we collect about you from other sources and information we collect automatically from you, as described below:

Information We Collect Directly From You

The categories of information that we collect directly from you are: personal details (e.g., name, date of birth, gender, preferred pronouns), contact details (e.g., phone number, email address, postal address), application information (e.g., information about your studies, application essays and/or videos), health information (e.g., health history), limited financial information (e.g., tokenized payment information in connection with your purchases), username and password, and identification information.

We rely on the information you provide to us or that we collect or observe about your individual interactions with us, for example, if you attend a virtual or live event, apply to a MYX House, participate in online programming, or create a profile online. If you create a profile with us online, we use data collection technologies to collect information that indicates your individual interests in our websites, online platforms and apps, and your response to our emails and marketing campaigns.

Information We Collect From Other Sources

We may add public information about you from external sources, including social media sites. The categories of information we collect about you from other sources are your public profile information, family relationships, and organizational affiliations. We may work to expand our customer base by acquiring names, contact data, financial information, affiliations, and demographic information from other sources such as private companies, public registers, and social media sites. We may also generate information such as profiles and a history of our relationships with you based on the information you have provided or that we have obtained from other sources. We may make recordings of our online and live events and activities engaged in by students at our MYX Houses or as part of our MYX curriculum.

Information We Collect Automatically

We may use common data collection technologies as you visit our websites or apps or interact with our emails:

  • Our logs gather date, time, information about your browser and system or device configuration, information about how you interact with our digital properties, and an IP address for all visitors to our sites. We use this information for our internal security purposes, for trend analysis and system administration, and to gather general information about our audiences and their geographic locations.

  • Cookies can also read and collect data about your browsers as you visit our websites: please read our Cookie Policy for more detailed information about what cookies are, what kinds are used on our sites, and what choices you have.

  • In general, a MYX app will funnel data you provide about yourself, for example, registration and application information back to our databases and systems. An app may, however, rely on other data collection technologies to recognize the device you use for viewing and personalize your experience. If our app relies on additional data collection technologies that collect or use data about individual users, we will include additional notice either within the app or in a policy that accompanies it.

  • We also use and allow certain other companies to use technologies that are similar to cookies (for example pixels) on the MYX Site, on MYX advertisements and when we send you emails. This helps support the delivery of Internet-based content and advertisements to you.

Automatic Decision-Making

The way we analyze personal information for advertising and marketing purposes and for client development, risk assessment, or fraud prevention may involve profiling, which means that we may process your personal information using software that is able to evaluate your personal aspects and predict risks or outcomes. For example, we may use the information we collect (e.g., browsing history, event registration, and application information) to infer your interests. And we may use those inferences to support automated decisions about the content, recommendations, and offers we present to you on our digital properties. We may use automated tools to flag for further review suspicious activities associated with our digital services (e.g., multiple logins from different locations within a short period of time or activities associated with suspicious IP addresses). These automated activities will not, in themselves, have legal or similar effects for you.


MYX uses data about you for the following purposes:

  • To process your application to a MYX House or for other MYX programming, live or online.

  • To manage your account, inquiries and requests and to manage your relationship with us.

  • To send you information about upcoming events and content that you may be interested in.

  • To improve and personalize our website and services based on your inferred interests.

  • To match online ads to your interests, arrange for MYX and other companies’ or individuals’ ads to reach you after you have left our sites, and help advertisers show you ads that are more relevant to your interests.

  • To expand our online audiences.

  • To provide, maintain, and protect our digital offerings.

  • To protect against risk of fraud.

  • To protect and defend our rights and property, you, or third parties.

  • To comply with legal obligations to which we are subject and cooperate with regulators and law enforcement bodies.

  • For any other purpose that we tell you about specifically when you register or provide data about yourself to us.


MYX may disclose or transfer data that identifies you to other companies or entities only as follows:

  • To business partners and vendors that work on our behalf to provide services such as health insurance, travel and accommodations, secure payment processing, customer account and technology support, fraud prevention, digital marketing management, and data storage.

  • To organizations we partner with to host events.

  • To other companies within the MYX group of companies for marketing, business development purposes and internal reporting.

  • To law enforcement or other entities that present valid legal process or, in our discretion, unless otherwise prohibited by law, to protect human safety, our rights, or the rights of others.

  • To meet certain legal compliance requirements for example, under AML (anti-money laundering) laws, or customs laws and regulations.

  • As part of a sale, merger, liquidation, or transfer of our business assets.

  • We may transfer information about you to ad technology firms so that they may recognize your devices and deliver interest-based content and advertisements to you. The information may include your name, postal address, email, device ID, or other identifier. The ad technology firm may process the information in hashed or de-identified form. These firms may collect additional information from you, such as your IP address and information about your browser or operating system; may combine information about you with information from other companies in data sharing cooperatives in which we participate; and may place or recognize their own unique cookie on your browser. To opt out of third-party cookies, please refer to your browser settings or follow the instructions in our Cookie Policy


You have a choice about and control over:

  • Receiving marketing messages from us.

  • We may contact you by email, text, or SMS messaging. You may stop email marketing by using the “opt out,” or “unsubscribe” mechanism at the bottom of our email marketing messages.

  • If you have provided data about yourself to a member of the MYX group and reside in the European Union (“EU”) you have the legal right to ask us not to process that personal data about you for marketing purposes and to revoke your consent at any time. To make such a request, please contact

  • Whether cookies can be set or read on your browser.

  • You can learn more about controlling cookies placed on your device as you visit our sites in our Cookie Policy .

  • Whether your account is up to date.

  • If you need our help making changes to the Personal Information you have shared with us, we will endeavor to respond to your request as soon as practicable. Before we are able to provide you with any information, correct any inaccuracies, or delete any information, however, we may ask you to verify your identity and to provide other details to help us to respond to your request.



We protect your information using physical, technical, and administrative security measures to reduce the risks of loss, misuse, unauthorized access, disclosure, and alteration. Please be aware, though, that no security measures are perfect or impenetrable. You remain responsible for protecting your username and password and for the security of information you transmit to us over the Internet.

We will keep your personal information for as long as we have a relationship with you. Once our relationship with you has come to an end, we will retain your personal information for a period of time that enables us to:

  • Maintain business records for analysis and/or audit purposes.

  • Comply with record retention requirements under the law or other relevant legal or regulatory requirements.

  • Defend or bring any existing or potential legal claims.

  • Deal with any complaints regarding the services.

  • Preserve historical records of transactions and property.


We will delete your personal information when it is no longer required for these purposes.



Our websites are directed to adults, including young adults. They are not directed to children, particularly under those under the age of thirteen. We do not accept them as registered users or knowingly collect data about them.



Our websites may contain links to other websites not owned or controlled by MYX. Those websites may collect information about you. MYX is not responsible for their practices or content.



For questions about this Privacy Policy please email us at or contact:

Attn: Chief Operating Officer
111 Meeting House Lane
Westhampton, NY 11978



We may modify or update this Policy from time to time and such changes will be updated on the Policy visible on our website. Where changes to this Policy notice will have a fundamental impact on the nature of the processing or otherwise have a substantial impact on you, we will give you sufficient advance notice so that you have the opportunity to exercise your rights.